Wild & Tender Co. was born from a shift in perspective. Inspired by Elizabeth Engel—mother of four who breastfed each of her children—our brand grew out of her own journey through early motherhood. Like many mothers, she started out navigating nursing as just another task on a long daily to-do list, a temporary pause from “real life.”

Over time, that mindset transformed into something much deeper. Breastfeeding evolved from a functional requirement into a sacred opportunity: a dedicated moment to slow down, lean in, and cherish the quiet bond between mother and child.

We created The Cove to honor that space. Designed to feel like an extension of your own style rather than a clinical accessory, our pieces give you the coverage, softness, and confidence to embrace every feeding—wherever your day takes you.